Kingston, PA, Carrols Restaurant in the Wake of Hurricane Agnes
Situation
Hurricane Agnes devastated Kingston/Wilkes-Barre, PA, leaving residents without food, water, fuel, or electricity indefinitely. Carrols' Kingston restaurant was flooded, but Scranton and Wilkes-Barre units had been spared.
Action
Collaborated with PA National Guard, unaffected Carrols, area supermarkets and local governments to open a free public feeding station at the Kingston Carrols just three days after flood waters receded. Hand-delivered press releases daily to Scranton/Wilkes-Barre media.
Result
Fed more than 50,000 people free in first two weeks of operation, then Red Cross took over. Upon regular reopening two months later, Carrols' sales immediately surpassed those of nearby McDonalds which had been dominant and Carrols retained market leadership thereafter.
UMS Group Launches Corporate Brochure, Annual Client Seminars
Situation
UMS Group, a NJ based consultant to the power generation industry, had grown by building a solid reputation for sound profit-enhancement and value-harvesting programs for electric utilities. The company wanted to broaden its market and its customer base to reflect a truly international business model.
Action
Worked closely with the owner and with senior management to develop and implement a comprehensive strategic communication plan, reaching global UMS Group markets in a world-class way with brand new sales collateral, seminar videos, and news releases.
Result
Created the company's first-ever corporate capabilities brochure. Produced documentary-style videos of two annual client seminars. Wrote and issued press releases to international media. This resulted in substantial profitable growth for UMS Group in Europe, Australia, Latin America, and the U.S.
